The NOBULL US Headquarters is a workplace that embraces the lifestyle of people who work hard and don’t accept excuses. The HQ design approach embraces an active workplace, where movement is encouraged in many ways. The HQ also serves as a design, research, and training facility. In addition to apparel, NOBULL produces various forms of media that encourage active living, with podcasts and video production. The space celebrates effort, reveals the artifice of its making, and promotes creative engagement through activity and design. This is not an ordinary HQ; it is the embodiment of the NOBULL attitude.
Hansy Better Barraza
Anthony J. Piermarini
Fitzmeyer & Tocci Associates
Mechanical, Electrical, Plumbing & Fire Protection Engineer:
Design Under Sky
Climbing Wall Designer
AN ACTIVE WORKPLACE
COMPLETE FITNESS ECOSYSTEM
BRIDGING AESTHETIC AND ATHLETICS
PUSHING TRADITIONAL BOUNDARIES
TRANSLATING BRAND ETHOS
The design team worked with the NOBULL leadership to design the brand’s new headquarters in Boston, Massachusetts. The headquarters creates a total fitness ecosystem with elements of community, retail and commercial spaces, complementing NOBULL’s principles of hard work and dedication while pushing past the traditional boundaries of an athletic brand.
The 100,000 SQFT corporate headquarters bridges aesthetics and crossfit athletics creating an active and versatile workplace. The structure will not only offer a retail store where customers can purchase all of their favorite NOBULL products, but will also feature an indoor track, crossfit gym, yoga, meditation room, climbing wall, locker rooms, saunas, phone booths, a recording studio, a conference suite, smaller conference rooms, a screen room, open floor offices, a kitchen, and lecture hall for community gatherings.